Privacy Policy


Your Friend in Lisbon is committed to protecting your privacy online. This Privacy Policy describes the personal information we collect through this website at (the “Site”), and how we collect and use that information.

The terms “we,” “us,” and “our” refers to Your Friend in Lisbon. The terms “user,” “you,” and “your” refers to site visitors, customers, and any other users of the site.

The term “personal information” is defined as information that you voluntarily provide to us that personally identifies you and/or your contact information, such as your name, phone number, and email address.

The term “Service” refers to all the services provided in this website, such as (but not limited to), private tours, digital products, consultancy sessions and newsletters.

Use of Your Friend in Lisbon, including all materials presented herein and all online services provided by Your Friend in Lisbon, is subject to the following Privacy Policy. This Privacy Policy applies to all site visitors, customers, and all other users of the site. By using the Site or Service, you agree to this Privacy Policy, without modification, and acknowledge reading it.

We comply with the European law of personal data protection and we guarantee that we respect the obligations established by the General Regulation of Data Protection (Eu) 2016/679 Of The European Parliament And Of The EU Council of 27 April 2016, as well as any other law that might apply at the moment. We strive to guarantee the correct use and treatment of the users’ personal data.

We comply with the safety levels established by applicable laws. However, we won’t be liable for any damage that third parties might cause to our software, computer systems, email platforms or user files.

We implement a variety of security measures to maintain the safety of your personal information when you place an order. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorised with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

Changes to our Privacy Policy

You acknowledge and agree that it is your responsibility to review this Site and this Policy periodically and to be aware of any modifications. We will notify you of any changes to this privacy policy by posting those changes on our website.

User Rights

No user personal data will be stored unless at least one of the following actions takes place:

  • User signs up to receive content from us
  • User starts filling up a booking form to book a tour with us
  • User books our services or buys a product from us
  • User contacts us via email or contact form or telephone
  • User enters a comment in our blog

We only add a contact to an email list (newsletters or marketing) after the user has filled up a subscription form, expressly requested that by email, or indicated that upon booking a tour. Any other collected personal and travel data will be used for statistic purposes only.

When you willingly submit your personal and travel data by the means described above, you are accepting this Privacy Policy and authorising us to use it, store it, as well as discard it totally or partially after having used it.

Users will only have access to their own data.

You have the right to access your data and request a modification or cancellation or limitation, or exercise your rights by contacting:

In exercising your right to data portability you’ll have the right to require your personal and travel data to be transmitted to another provider. The exercise of the right shall not apply to processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority and shall not adversely affect the rights and freedoms of others.

You have the right to present a complaint before a Control Authority.

  • Non providing the required personal and travel data may result in Your Friend in Lisbon not being able to:
  • Communicate with you.
  • Organize a tour/s for you.
  • Send you relevant information to help you prepare your trip to Lisbon,.
  • Create statistics for internal use that help us understand and improve our company and site performance, in order to serve you and our users better.

Information We Collect

We collect information willingly entered by you when you place an order / booking, use our online booking system / shopping cart, subscribe to our newsletter / mailing lists, comment in our blog, fill out a form or send us an email. By performing such actions you are consenting to our treatment of your data, according to law. You are also consenting to any required international data transfer covered by law.

When ordering, sending a form or registering on our site, as appropriate, you may be asked to enter personal and travel data such as: name, e-mail address, mailing address, phone number or credit card information, as well as information related to the tours you wish to book with us (including but not limited to: hotels, flight information, itineraries, dates, number of people traveling with you…).

Fields marked with a * are mandatory, and the action won’t take place unless they the required data are provided. 

You may, however, visit our site anonymously.

We assume that all received data have been submitted by either its owner or authorised representative agent, and that they are accurate. It is the responsibility of the user to keep such data updated. We decline any responsibility for issues related to the inaccuracy of submitted data if relevant changes haven’t been communicated to us. If we detect that any data has been entered by unauthorised third parties, or that they don’t belong to the designated user, we will apply the necessary measures to correct it.

We’ll store your personal and travel data in a file.

We’ll store your personal and travel data for an undetermined period of time, as long as we consider them necessary for the finality they were stored.

We reserve the right to cancel or modify our stored data when they are found to be wrong, inaccurate or they stop being necessary for the finality they were stored. 

We may record non-personally identifiable visitor information relating to your use of the Site, such as the searches you undertake, the pages you view, your browser type, IP address, requested URL, referring URL, and timestamp information. We use this type of information to administer the Site and provide the highest possible level of service to you. We also use this information in the aggregate to perform statistical analyses of user behaviour and characteristics in order to measure interest in and use of the various areas of the Site.

When a user leaves a comment in our blog,  we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How long do we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

For users that book a tour or send us an inquiry, we’ll store their personal and travel information as long as it is needed to provide the service as well as to keep company records and statistics.

What Do We Use Your Information For?

We inform you that our users and clients database file will solely be used in the following ways:

  • To personalize your experience (your information helps us to better respond to your individual needs)
  • To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
  • To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
  • To administer a contest, promotion, survey or other site feature
  • To send emails with the purpose of:
    • sending information related to our tours,
    • sending information related to the visitor’s bookings and shopping carts
    • email our blog posts or other website content
    • stay in touch with former clients
    • occasionally send other content that we might consider of interest,
    • enable communication between the user and the Your Friend in Lisbon team. The email address you provide during your booking process, may be used to send you information and updates pertaining to your order and ask for a review, in addition to receiving occasional company news, updates, related product or service information, etc.
  • To process transactions


Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested or to elaborate statistics for internal use that allow us to improve our company’s performance.

Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email. 



Additional Leads and Tour Users Privacy Policy

The following points are in addition to our privacy policy and apply to leads:

Leads are those users who contact us via email or contact form but may not end up booking a tour for whatever reason.

We might collect information about your inquiry for internal use and statistics that help us understand better our online reputation and image and take steps to improve our performance.

We will maintain a communication with you about your inquiry for as long as it’s understood that you are interested in our services. We might send you a couple of gentle reminders if communication is lost, after which communication will be ceased.

You will not be added to our email list (unless you’ve separately subscribed to it).

The following points are in addition to our privacy policy and apply to customers having booked tours with us:

We might collect information about your inquiry for internal use and statistics that help us understand better our online reputation and image and take steps to improve our performance.

We might also collect information relevant for your tours from our email exchanges.

We might send you an email after your tour is over asking for feedback about your tour and a review (a third party might be used to process such email).

After the tour is over, we might send you quarterly emails to stay in touch, as well as occasional relevant news about our company that might be of interest to you. You can unsubscribe any time from such emails by clicking on the link at the bottom of the email.

Testimonials: Your emails might be used as testimonials in our website upon receiving your consent by email, using the name or nickname provided by you. Testimonials about us on TripAdvisor and other travel sites and forums might be used providing the user nickname or signature of the person who published such public testimonial. We won’t reveal the identity of the reviewer unless we receive written permission for that or their identity coincides with the nickname or signature used to publish the review.

Third Parties

We do share your information with trusted third parties who assist us in operating our website, conducting our business and servicing clients and visitors. These trusted third parties agree to keep this information confidential. For instance, visitor comments may be checked through an automated spam detection service.

We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety.

Your personal information will never be shared with, transferred, sold or traded to unrelated third parties.

Please note that there is no technology available yet that can 100% guarantee that online communications won’t be intercepted and used by third parties, with or without yours and our consent. This is why you are revealing your personal and travel data under your own responsibility.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

The site may contain links to third party websites. Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you on our Site. Other sites accessible through our site via links or otherwise have their own policies in regard to privacy. We are not responsible for the privacy policies or practices of third parties.

By using / buying / booking our Services or browsing our Website, you authorise Your Friend in Lisbon  to share your data with our trusted parties.

Freelance Employees

Your Friend in Lisbon uses trusted freelance employees to help running the business and who might access the data you sent to complete their tasks. They are committed to treat it with total confidentiality, and will cease having access to it when their professional relationship with Your Friend in Lisbon ends.

Site Ground

Our website is hosted in a server located in Amsterdam, Holland. Such company acts only as a hosting provider, storing but not processing your personal data nor store it for their own use.  SiteGround complies with the U.S.-EU Safe Harbor Framework. You can learn more about their privacy policy at their website. They work with two server and data center providers: Softlayer and SingleHop.

Google Apps

Our e-mail service is managed via Gmail by Google Inc (Santa Clara, CA, USA). They store all our e-mails, and therefore any personal data sent by you to us via e-mail. They act as a platform to process, send, receive and store e-mails, but they don’t collect data from the content of the emails for their own use. Google adheres to the U.S. Safe Harbor Privacy Principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement. Check their privacy policy at their website.


Our money transactions were processed by the payment gateway Stripe Inc. More about Stripe’s privacy policy in their website.

When orders were made by phone, we did not store your credit card information in our files, but it was still processed via

When orders were made online, we could have used third party apps or plugins to connect with Such third parties didn’t have access to your credit card information either, but might have collected personal and travel data and requested you to accept our Terms & Conditions, if applicable, on our behalf.


We might occasionally (upon customer request or if other payment systems are temporarily down) use PayPal Pte. Ltd (San José, CA, USA) to process money transactions. In such case, we send the client a Money Request in which Paypal handles the payment card information on our behalf complying with PCI DSS. Client must have a Paypal account to send the payment, therefore it is Paypal who is handling their credit card and personal data, not us. Paypal shares with us only personal information relevant for our invoicing and booking, but not any kind of credit card information. Learn more about their privacy policy at their website.


Our online booking system is managed by Rezdy Pty Limited. For more details about their privacy policy please visit their site.

Website plugins

We may use third party plugins to create contact forms and opt-ins, and back up data and other actions that might involve collecting and storing personal or travel information willingly submitted by you. Such plugins only process and/or store your personal data but do not collect or store it for their own use.

They might however install cookies in your browser to collect information about how you interact with the site and these plugins. 

Cookie Policy

This site uses cookies. Learn here what cookies are.

By browsing our website you are implicitly accepting them. If you don’t wish to accept them, please leave our website and delete any cookies that might have already been downloaded to your browser. This Site does not respond to Do Not Track signals from your browser.

Instructions to enable, block and/or delete cookies for the most popular browsers:

Internet Explorer – Mozilla Firefox – Chrome – Safari

Do we use cookies? Yes, our site uses own and third party cookies to improve your overall experience. Cookies are files that are installed on the users browser in order to track your activity in a website and improve your experience. We inform you that:

Some of the cookies we install are “technical cookies” that enable a correct navigation within our website and/or allow us to provide a service required by you (i.e. bookings, payments, login…). This includes “session cookies” that allow us to prevent robots from sending spam on the blog comments and website forms.

Some other cookies are used for other uses (analytic purposes, storing navigation preferences for an easier user experience, enabling social media interactions and more… see list below). They do not track sensitive personal information.


This website and its legal representatives are not responsible of the content or the honesty of the privacy policies of third part cookies.

Browsers are responsible for storing cookies: users must exercise their right to eliminate or deactivate cookies. This website and its legal representatives can’t guarantee the correct manipulation or use of cookies installed by the user’s browsers.

It might be necessary to install cookies so the browser remembers if the user accepted or denied the use of cookies in this website.

Google Analytics cookies are stored in servers located in the US and they agree not to share the information with third parties, unless it is necessary for the correct performance of the system or if they were forced by law. According to Google, they do not store the user’s IP address. Google Inc. is a company that adheres to the Safe Harbor Arrangements ensuring that all transferred data will receive a protection level complying with the EU law. For more information on Google cookie usage, check here.

For any question about our cookie policy, please contact us, using the email